Here are the services that help us deliver technology businesses Distinctively. Deliberately. Different branding.Enquire now
Our mantra for successful brand building
What constitutes a brand and how you build a successful one is subject to much conjecture but, through our extensive experience, we’ve honed it down to three core factors.
A Deliberately Different technology brand is authentic to itself, engagingly attractive to its audiences, and differentiated from its competition.
It all starts with a meeting, get in touch with us today and find out how we can elevate your brand.
Our strategy services cover all the research, analysis, insight and expression necessary to build a robust foundation for a brand. It is a shared journey of discovery that identifies and articulates the core tenets at the heart of a brand and the key narrative elements that will help tell the brand’s story consistently going forward.Learn more about Brand strategy
Our identity services take the ideas inherent in a brand strategy and make them manifest. Employing our design skills, we creatively explore, interpret, and amplify the concepts to provide a range of alternative expressions from which a preferred route can be chosen and codified into a suite of digital assets and accompanying guidelinesLearn more about Brand identity
Our activation services bring your brand to vibrant life. We draw all the components together to create collateral that is on brand, on message and uniquely yours. Whether it is on-screen, on paper or on location, these touchpoints define how your internal and external audiences perceive your brand. Everything is an opportunity to elevate that experience.Learn more about Brand activation
Often overlooked by others, our aftercare services focus on two critical touchpoints, your people and your website. We can help your people become engaged and well-informed advocates with easy access to the assets required to deliver consistent on-brand results. And, for your website, we can provide the backup care it needs to continue operating effectively.Learn more about Brand aftercare
We’ve worked with tech businesses in all stages of their lifecycle, from start-ups and scale-ups to national businesses and global enterprises. Over the last decade, our technology branding clients have included Acquire Services, CenturyLink, Collida, Dell, Mi Project Solutions, Samsung, Sony, and Strategic Imperatives.
Shifting the focus of competition
The foundational stones of a robust brand strategy are particularly important for tech companies where products are mostly intangible – ones that are experienced through an on-screen interaction, on a device designed and made by someone else.
Tech products also tend to be in a state of constant beta and are subject to an almost infinite release cycle, where the latest features and functionality are under threat of being copied by competitors almost as soon as they’re released.
Building strong technology branding enables tech organisations to mitigate feature and price competition, allowing customers to buy into what the brand offers on an emotional level.
Paying due consideration to all your audiences
Technology companies also need to consider other audiences. For example, a competitive advantage can be gained from attracting and retaining the best and brightest staff. Employees are now looking to work for organisations they can believe in – ones that share their values. Strong technology branding articulates the core tenets that underpin corporate culture. Even stronger branding can express values from outside the group of people that immediately surround the founders.
Tech companies require investment to scale. A pitch deck with a compelling brand narrative will garner more attention than one that just states the facts in a superficial manner. Investors appreciate the clarity of purpose that having a well-defined brand can bring – it demonstrates the focus, diligence, and accountability of the leadership team. Brand equity is a measurable asset, after all, and a strong brand acts as a multiplier to the core value of a business.
Elevating product design
Lastly, a strong brand platform, coupled with a distinctive visual identity and tone of voice, can act as a framework for product development. The foundations of technology branding can – and should – influence everything from naming to UX and UI design, so that your product becomes a true expression of your brand.
Six steps to success
Each client, each project, and each business context are different. But success comes to those that have a plan and execute it efficiently. Our proven process for building Deliberately Different brands has six phases. The exact tasks involved in each stage vary, but the overall arc of the technology branding process remains the same:
Discovery / Direction / Design / Development / Delivery / Deployment
Get in touch
Fill out this short form and we’ll be in touch as soon as we can. Old-fashioned phone calls are also very welcome. Call us on 01483 331 250.