Acquire Services

An ‘I’ for Intelligence and Innovation

Leading food procurement company Acquire Services, which has a purchasing volume of over £1bn asked for our help to transform their entire brand.

Through a series of brand strategy workshops, we defined Acquire’s proposition and services before starting work on a clean and modern identity that visually reinforces Acquire’s ‘intelligence-led’ approach to food procurement. The orange highlighted ‘I’ is central to the new identity, and features in all of Acquire’s revitalised marketing collateral.

Striking food imagery in macro-focus to emphasises Acquire’s attention to detail when working with clients, while the typography is crisp and modern – reinforcing Acquire’s approach to food procurement.

We designed and produced a range of print materials for Acquire, including a new corporate brochure and service brochures. We defined a tone of voice for brochure content, and again used macro-focused food imagery and the orange vertical line graphic to ensure a distinctive look and feel.

The service brochures supported the Acquire sales team, in defining the new services with a suite of five distinct brochures: Acquire Analysis, Acquire Insight, Acquire Clarity, Acquire Stability and Acquire Advantage.

Following our comprehensive rebrand of the business, Acquire asked us to create a one-off report on the work Acquire Services had done for the Colleges of Oxford University over the previous three years.

The report design we created builds on the visual heritage of the new Acquire brand and embraces the Acquire colour palette. We used macro imagery for the report, and highlighted clearly what Acquire Services had achieved over the three years, with snippets and key facts and figures displayed prominently throughout.

Looking to breathe new life into your business with a Distinctively. Deliberately. Different brand – that’s impossible to ignore? Call 01483 331250 or email

Kind words

Liven Creative are a pleasure to work with, knowledgeable and responsive. I can honestly say we are delighted with the end result.

Ed Bevan, Marketing and Communications Director, Acquire Services