Dependable collaborators

Transformational branding is an infrequent activity in the lifecycle of most organisations. It also requires a considerable investment of time and resources. The experience is rewarding and the results game-changing, but for most clients, it is unfamiliar terrain. You need to have faith in the experience and ability of your collaborators, trusting them to share your ambitions and guide you adeptly and respectfully through the journey.

We have worked with many clients repeatedly over the years, the nature of our projects changing as their businesses grow and develop. With over a century of award-winning collective experience, working with organisations from start-ups to multi-nationals, across a wide variety of business sectors, we know that trust must be earned, not demanded.

Our manifesto

We are here to empower ambitious businesses to confidently challenge their status quo with a brand that has lasting impact.

We harness our open-minded curiosity to explore new possibilities, spark creativity and inspire big ideas.

We remain mindful. We care about our clients, their businesses, and their stakeholders. We listen intently and are empathetic to their issues, challenges, and opportunities. We are collaborators at heart and are personally invested in their success.

We approach every project with committed enthusiasm. We’re hands-on and dedicated to delivering surprise and delight.

We acknowledge the importance of a healthy recharge. It is essential to unplug, unwind and do something different. Rested bodies and energised minds lead to great ideas.

Happy to stand up and be counted

We know that supply chains are under increasing scrutiny so businesses can achieve their ESG goals. So, we’ve taken measures to ensure that working with us means your environmental conscience can stay clear.

We are proud that Liven Creative is a Certified B Corp, part of a global community of businesses that meet high standards of social and environmental impact. We share the belief that business can be a force for good and that profit can be balanced with purpose, benefitting all stakeholders, communities, and the planet. We also actively participate in forest planting and renewable energy funding through the Ecologi initiative. So far, our contributions have planted 2800+ trees, contributed to solar, wind, biomass and waste energy projects and avoided 117.43 tonnes of CO2. As a business, we also offset our carbon emissions, and our carbon neutrality is certified by Carbon Footprint Ltd.

Meet the team


Our hands-on senior team has over a century of collective experience and will remain at the coalface for the duration of your project. Who you see is who you’ll get.

Andrew Myles

Founder & Managing Director

Andrew Myles

Andrew loves nothing more than coming up with great ideas for exciting and impactful brand identities, that help companies stand out. His obsession with the ‘big idea’ pushes him to develop evermore unique and inspiring brand concepts that drive our customers’ businesses forward.

In his down time, Andrew’s obsessed with motorsport and loves snowboarding, mountain-biking, climbing, horse riding… and getting his son ready for school in the morning.

Andrew’s happy place is a family day out at the beach with the dog, surf boards, swimming (full wetsuit, thank you very much), sand castles and at the end of the day – making our way to the local pub to watch the sunset over the sea.

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Sarah Pearson

Client Services Director

Sarah Pearson

A strategic marketer at the top of her game, Sarah is passionate about brand communication that excites and influences people. A conscientious, collaborative and creative team player, she’s got a knack for improving brand communication to create real business impact.

At home and at work, she’s always thinking about the next thing – from planning projects and deadlines to getting socials and family adventures in the diary.

Sarah’s happy place is snuggled up on the sofa with her son and husband, watching a movie that makes them all laugh… after a long walk and a healthy dinner, of course.

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Shaughn McGurk

Brand Strategy Director

I am an award winning creative and seasoned brand strategist. Clients and colleagues benefit from my more than thirty years’ experience working for start-ups, scale-ups, multinational corporations and household name brands across multiple and varied business sectors.

I’ve been called ‘a convincing advocate for design’s contribution to business’ and I love the process of revelation and realisation that occurs when I’m collaborating with clients to discover and articulate the stories that will provide a robust foundation for their future success. With every project, my ambitions are the same; to help build a brand that is authentic to itself, relevant to its audiences and differentiated from its competition.

When I’m not putting words to work, you’ll find me navigating the fluid terrain that is family life with teenage children; indulging my passion for all things automotive; cooking over a live fire; making something with wood; or trying to improve as a gardener. There will definitely be music playing and I’ll usually be wearing a hat.

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Senior Brand Designer


Eager beaver? Talented team player? Conscientious collaborator? Proactive people-person? Look no further. We’d like to talk to you. Reach out and say hi.

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Get in touch

Let’s work together to discover what your Deliberately Different brand is all about.