Strategic Imperatives are a future-focused provider of cloud-based monetisation, billing and provisioning solutions to the Telecoms industry. Liven Creative were asked to oversee the rebranding of the company and to provide ongoing support.

Through a series of strategy led workshops we laid the foundations of Strategic Imperatives new brand which culminated with setting a clear direction for the business (Vision), the rules which govern how the business operates (Values) a clear and concise description which defines the company (Positioning statement) and the strengths of the business (Proposition statement).

The new identity mark and strapline have been inspired by DNA sequencing. Just like every person on the planet, each business has unique challenges – The DNA concept reflects Strategic Imperatives dedication to improving the Telecoms industry, through a personalised service.

This in turn creates the strapline:  ‘Transforming Telecoms, It’s in our DNA’.

A number of visual mood boards were created to show the styling for the brand. The new brand includes: iconography, a bespoke DNA inspired typeface, people imagery, complimentary typefaces and a distinctive colour palette. By layering these assets together we ensure a visually rich look and feel which can be rolled out across a variety of communication channels, ensuring effective standout from their competitors.

The new website was built using WordPress, clearly communicates what the business does, who it does it for and why potential customers should consider Strategic Imperatives. The structure of key pages, transitional animations, brand styling and clear call to actions encourage visitors to explore the website. Visit website

We continue to work closely with Strategic Imperatives to provide expert advice and guidance, helping them roll out their new brand across all touch points.

When we saw what Liven created for us we were blown away. From day one, they fully immersed themselves in the Saas world. Our new brand is so different from our competitors.

Wail Sabbagh, Managing Director, Strategic Imperatives