Colin felt Argonaut’s website was lacking, and not conveying the business’ proposition.
We began with a workshop to find out more about the business, its customers and its target audiences. The key insights we gained helped identify a strong brand image and define a clear structure for Argonaut’s new website, and also informed the development of compelling content throughout.
Brand image and content working in perfect harmony
The content conveyed a range of insights into Argonaut’s impressive onsite facilities. Argonaut is one of the few metal fabrication businesses in the UK that performs all fabrication, pre-treatment and powder coating onsite. Also, they work closely with primary contractors, or as the primary contractor for specialist metal fabrication projects. With this in mind, we focused on applying brand image characteristics in highlighting the business’ key differentiators, as well as clearly defining and promoting their core services of design, manufacturing, Installation, and repair and maintenance. In addition, we provided content to showcase their expertise across four of their flagship projects.
The brand image, structure, and look and feel of the new Argonaut website represents a complete transformation of their digital presence. The updated brand image uses a shade of blue that nods to Argonaut’s heritage, and the website includes a full WordPress Content Management System (CMS) that allows Argonaut to add case studies and new information quickly and easily.
Following the completion of the website, Liven Creative supported Argonaut with a selection of marketing material including sample case sleeves.