Horticulture branding, built for growth

How we can help deliver you a Distinctively. Deliberately. Different brand.

Liven Creative helps some of the UK’s leading horticulture brands blossom and thrive, with strategies and activations that drive real, tangible growth. In a sector where increased competition and standardisation are driving forces, standing for something – and standing out – are imperative. Our horticulture branding efforts can help you do exactly that.

Our mantra for successful brand building
What constitutes a brand and how you build a successful one is subject to much conjecture but, through our extensive experience, we’ve honed it down to three core factors.

A Deliberately Different horticultural brand is authentic to itself, engagingly attractive to its audiences, and clearly differentiated from its competition.

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Horticulture branding: Services

Helping horticulture businesses flourish
We can help horticultural companies with every aspect of brand building. Whether that’s guiding fledgling companies towards defining their vision, or tactical help with visual identity creation, website implementation, and insight-driven comms activity. Our horticultural branding services cover four key areas: brand strategy, brand identity, brand activation, and brand aftercare – meaning we can be right alongside you at every step of your branding journey.

Horticulture branding: Our experience

We have an ever-growing history in the horticultural sector. Our work in the field includes ground-up horticultural rebranding – helping existing companies better reflect their current and future aspirations – alongside conceptualising bold new ideas for businesses’ prospective clients. Beyond that, we’re a dab hand at designing and deploying new websites and account-winning credentials presentations that are uniquely tailored to the current marketplace.

Insight-driven horticultural branding

Branding beats standardisation
Horticulture is an industry facing increasing standardisation. So how do you stand out amongst a raft of homogenous alternatives? The answer lies in strong branding that drives buzz and – crucially – creates differentiation.

When every aspect of your horticultural branding experience is growing and flourishing ­– with consistency – then everything from product pricing to the customer journey is positively impacted. In other words? It’s only by building a powerhouse brand that companies can expect to push above the canopy, and get ahead of their competitors.

Providing value can generate loyalty
Proactively engaging with customers is the best way to foster loyalty, reduce churn and drive customer satisfaction. The strongest way to do that? Activations that offer real value, and that align wholly with your brand values.

Employing smart lead generation tactics need to be underpinned by a brand strategy that knows what customers want – and how you can provide it to them in a way that sticks in their minds. We can help you find those loyalty hooks through horticultural branding and activations that cut through the noise, helping you reap what you sow.

Great branding attracts great talent
Did you know that 88% of horticulture candidates think seriously about an employer’s brand when applying for jobs? Horticulture branding doesn’t start and stop with the client or end customer – clearly demonstrating your brand vision, goals and identity is also hugely important when it comes to attracting the right people.

Social media and the growth of omnichannel comms only make this a more pressing task; one that few horticultural brands are focussing on. Branding that doubles down on what it is you stand for, why and ­– importantly – how, can mean the difference between retaining the sector’s top people, or losing out.

Our approach

Six steps to success
Each client, each project, and each business context are different. But success comes to those that have a plan and execute it efficiently. Our proven process for building Deliberately Different brands has six phases. The exact tasks involved in each stage vary, but the overall arc of the technology branding process remains the same:

Discovery / Direction / Design / Development / Delivery / Deployment

Get in touch

Keen to build Deliberately Different horticultural branding?

Fill out this short form and we’ll be in touch as soon as we can. Phone calls are also very welcome; you can call us on 01483 331 250.