How we can help deliver you a Distinctively. Deliberately. Different brand.
Our mantra for successful brand building
What constitutes a brand and how you build a successful one is subject to much conjecture but, through our extensive experience, we’ve honed it down to three core factors.
A Deliberately Different horticultural brand is authentic to itself, engagingly attractive to its audiences, and clearly differentiated from its competition.
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Our strategy services cover all the research, analysis, insight and expression necessary to build a robust foundation for a brand. It is a shared journey of discovery that identifies and articulates the core tenets at the heart of a brand and the key narrative elements that will help tell the brand’s story consistently going forward.Learn more about Brand strategy
Our identity services take the ideas inherent in a brand strategy and make them manifest. Employing our design skills, we creatively explore, interpret, and amplify the concepts to provide a range of alternative expressions from which a preferred route can be chosen and codified into a suite of digital assets and accompanying guidelinesLearn more about Brand identity
Our activation services bring your brand to vibrant life. We draw all the components together to create collateral that is on brand, on message and uniquely yours. Whether it is on-screen, on paper or on location, these touchpoints define how your internal and external audiences perceive your brand. Everything is an opportunity to elevate that experience.Learn more about Brand activation
Often overlooked by others, our aftercare services focus on two critical touchpoints, your people and your website. We can help your people become engaged and well-informed advocates with easy access to the assets required to deliver consistent on-brand results. And, for your website, we can provide the backup care it needs to continue operating effectively.Learn more about Brand aftercare
We have an ever-growing history in the horticultural sector. Our work in the field includes ground-up horticultural rebranding – helping existing companies better reflect their current and future aspirations – alongside conceptualising bold new ideas for businesses’ prospective clients. Beyond that, we’re a dab hand at designing and deploying new websites and account-winning credentials presentations that are uniquely tailored to the current marketplace.
Branding beats standardisation
Horticulture is an industry facing increasing standardisation. So how do you stand out amongst a raft of homogenous alternatives? The answer lies in strong branding that drives buzz and – crucially – creates differentiation.
When every aspect of your horticultural branding experience is growing and flourishing – with consistency – then everything from product pricing to the customer journey is positively impacted. In other words? It’s only by building a powerhouse brand that companies can expect to push above the canopy, and get ahead of their competitors.
Providing value can generate loyalty
Proactively engaging with customers is the best way to foster loyalty, reduce churn and drive customer satisfaction. The strongest way to do that? Activations that offer real value, and that align wholly with your brand values.
Employing smart lead generation tactics need to be underpinned by a brand strategy that knows what customers want – and how you can provide it to them in a way that sticks in their minds. We can help you find those loyalty hooks through horticultural branding and activations that cut through the noise, helping you reap what you sow.
Great branding attracts great talent
Did you know that 88% of horticulture candidates think seriously about an employer’s brand when applying for jobs? Horticulture branding doesn’t start and stop with the client or end customer – clearly demonstrating your brand vision, goals and identity is also hugely important when it comes to attracting the right people.
Social media and the growth of omnichannel comms only make this a more pressing task; one that few horticultural brands are focussing on. Branding that doubles down on what it is you stand for, why and – importantly – how, can mean the difference between retaining the sector’s top people, or losing out.
Six steps to success
Each client, each project, and each business context are different. But success comes to those that have a plan and execute it efficiently. Our proven process for building Deliberately Different brands has six phases. The exact tasks involved in each stage vary, but the overall arc of the technology branding process remains the same:
Discovery / Direction / Design / Development / Delivery / Deployment
Get in touch
Fill out this short form and we’ll be in touch as soon as we can. Phone calls are also very welcome; you can call us on 01483 331 250.