The true value of brand building
We began, as we always do, by developing a clear understanding of ValuPoint, its customers, and its direct competitors. Based on this, we created a suite of identity design concepts, complete with defined typography and concept-led visual styling. The favourite concept uses negative space to reflect a pointer icon, which represents how the consultancy pinpoint opportunities for their clients.
A powerful digital presence would be vital for ValuPoints early growth, so we worked in partnership to create a website to launch the business in line with the favoured brand identity.
The website provides visitors with information about ValuPoint, a summary of services, case studies, and a clear call to action. The website has several animation elements that engage visitors and create a better user experience.
We developed the visual language for the brand using brightly coloured duotones in a number of colour variations. The photography used throughout the website was chosen to represent the industries that ValuPoint regularly partner with.
Ed Koch, Managing Director, ValuPoint