The true value of brand building

Liven Creative has extensive experience working with start-ups and consultancies, ValuPoint approached us for help with their brand strategy and how best to communicate their offering.

We began, as we always do, by developing a clear understanding of ValuPoint, its customers, and its direct competitors. Based on this, we created a suite of identity design concepts, complete with defined typography and concept-led visual styling. The favourite concept uses negative space to reflect a pointer icon, which represents how the consultancy pinpoint opportunities for their clients.

A powerful digital presence would be vital for ValuPoints early growth, so we worked in partnership to create a website to launch the business in line with the favoured brand identity.

The website provides visitors with information about ValuPoint, a summary of services, case studies, and a clear call to action. The website has several animation elements that engage visitors and create a better user experience.

We developed the visual language for the brand using brightly coloured duotones in a number of colour variations. The photography used throughout the website was chosen to represent the industries that ValuPoint regularly partner with.

Kind words

I found the whole experience really positive, as a small business owner I have come to think of Liven as a trusted partner for my business.

Ed Koch, Managing Director, ValuPoint