Century Link

A short time ago, in a creative studio… not far away…

CenturyLink is a Fortune 500, global IT leader that provide businesses with IT-related services such as private cloud, data centres and network services.

Each year CenturyLink looks for a special way to say thanks to its key clients. And what better way to say it, than with an exclusive screening of the new Star Wars film, Rogue One? To promote the event, we included a light sabre with each VIP invite, in bespoke Star Wars-inspired packaging.

As part of a brand awareness campaign to London law firms explaining the future plans for AI we created a playful mailer using a Dr Who sonic screwdriver.

We future proofed wayfinding against content expansion by building a sticky navigation bar with mega menu functionality. We also incorporated a breadcrumb trail so that, however deep into a content area a user goes, they can always understand where they are and the route they have taken to get there.

Liven Creative made sure that the design of the new site honoured the letter and spirit of Willmott Dixon’s visual identity guidelines, sharing a primary colour palette, typefaces and an uncluttered approach to layout. To improve the user experience further, we introduced a specific range of colours to consistently highlight different elements of content such as quality alerts, strategic partners, external links, and mandatory instructions.

Rather than limiting creativity, Willmott Dixon acknowledges that the project now helps design and installation teams to focus their attention on delivering imaginative solutions that astonish their customers.

Over the last 12 months, user logins have increased by over 300%, and over 25,000 unique visits resulted in over 180,000 individual page views across the two sites. The construction industry has widely accepted The Yellow Book as the definitive standards guide when undertaking Willmott Dixon projects. The analytics prove that it is increasingly being used by all 14 of Willmott Dixon’s local company offices and throughout their trusted supply chain.

Any questions, or if you would like to discuss a similar project, please get in touch with Liven Creative on 01483 331250 or email: hello@livencreative.co.uk