When Thruxton Motor Centre asked for our help to develop their branding for Thruxton and sister track Croft Race Circuit, we were keen to get on board and help showcase some of world’s most exciting car manufacturers’ latest models. We have worked in partnership with Thruxton to developed their existing identity into a mark which is streamlined and simplified for printing.
The Thruxton and Croft brochures are really important collateral for the business. Driving experiences are predominantly bought as gifts for family and friends – so the brochure is often the first insight people have into the brand, and the incredible experience they’re about to enjoy.
We helped Thruxton communicate each unique driving experience more effectively. Firstly, with a rev-counter-inspired ‘Experience Format’ diagram, and then by building on how they use their chevron-inspired mark. Each supercar driving experience showed the supercar stationary, as well as doing what it does best – flying full-throttle around the track. We applied a careful combination of fonts and colours to ensure a feast for the eyes.
Ben Norton, Marketing Manager, Thruxton Motor Racing