The brochure features a large number of projects, each with detailed information about the construction work Willmott Dixon undertook alongside the social value initiatives and financial value totals. We wrote all the contents and ensured it reflected Willmott Dixon’s brand values and tone of voice.
For selected projects, we needed to share additional content and images to underline the social value associated. For these projects we added a double gatefold to accommodate additional case study material, providing a interesting reveal to readers as they look through the brochure.
The cover used a heavy recycled board, de-bossed title with a transparent foil. The Willmott Dixon logo is also de-bossed and brought to life with a black foil. The brochure is perfect-bound with two types of paper stock – adding yet another subtle touch to ensure this social value brochure is uniquely tactile – and finished with a yellow fabric tape down the spine.
Richard Pickett, Head of Social Impact, Willmott Dixon