The new website required a strong ‘education’ look and feel, and had to define their sector-leading services clearly, convey their key ‘pillars or strength’, and attract and engage with potential new clients and employees.
We set about designing a carefully balanced site that juxtaposes great images with fun food and education-inspired illustrations.
To ensure Pabulum’s new website enjoyed maximum exposure to potential new clients, we provided Search Engine Optimisation (SEO) services to ensure key search terms appeared throughout the site.
By complementing the SEO with our copywriting expertise, we ensured Pabulum’s key messages reached a wider audience, while following their brand’s strong values and unique tone of voice.
Lorraine Pickett, Marketing Manager, Pabulum Catering