Liven Creative led a series of strategy workshops to defined Eden’s target audiences, services, key differentiators, proposition to market and brand values. The new identity not only builds on the Eden Foodservice brand’s distinct heritage, but also lays the foundations for a unique flat graphic visual styling. We also created Eden’s new strapline, which reinforces Eden Foodservice’s partnership approach when working with schools, and how they educate and inspire youngsters.
Liven Creative designed and built the website for Eden Foodservice. The homepage incorporates fun animations. The Eden Foodservice ‘leaf’ shape from the identity is used throughout the brand to create brand assets.
The website Work incorporates a full Contents Management System (CMS) to allow Eden Foodservices to make changes directly to the site.
To ensure the Eden Foodservice brand was expressed correctly, we created a set of brand guidelines. They reinforced their brand values and proposition and ensure whether internal teams or external agencies were creating collateral that everything from the identity to signage had clear parameters
Paul Salisbury, Head of Eden Foodservice, Communities Division