At the heart of all our branding projects is the ‘big idea’. All strategy and communications are aligned to this, and a well thought-out approach will have immediacy and longevity – it will be highly relevant to the present, and adaptable to your business as it continues to grow.
Establishing a well thought-out creative strategy pulls together all the strategy work we develop at the start of the project. It aligns all the visual and verbal aspects of the strategy developed so far to the externally facing element of the project, and is a critical component in realising a unique and compelling brand identity.
With answers to all our questions we can start to develop a visual language that reflects your vision, values and tone of voice, and engages with your target audience. We aim to develop creative and unique styling never seen before in your market, with full insight-based rationale.
Elements typically developed at this stage include image styling, design layouts, colour palettes, typography and other graphics – all working together to differentiate your brand from its competitors.
Your written tone of voice also plays a powerful part in differentiating your brand, and will work in harmony with visual language to achieve coherent and compelling results. Ultimately, a creative strategy sets out how to best attract, delight and retain the audience your brand deserves.
Send in the strategically creative
Ask us about refreshing your current approaches – or taking bolder steps, and scrapping what you have and starting over. We’d be thrilled to get involved.