Attending or featuring at exhibitions is still a vital part of many businesses’ marketing activities. Exhibitions let you reconnect with existing customers and prospects, while strengthening relationships with your trusted suppliers.
Whether you’re an events company creating and running events, or a business looking to attend an exhibition and achieve maximum impact, Liven Creative is your single source of expertise for all exhibition design requirements.
Exhibition Design for Exhibitors
Liven Creative is highly experienced in helping businesses boost attendance at exhibitions and events. It doesn’t matter whether you’re attending an exhibition for the first time, or are a regular exhibitor – you should be thinking about your strategies for before, during and after the event:
Before the event
This is when you should be reaching out to existing and potential customers and suppliers, encouraging them to visit your stand. You can do this with a simple email or phone call, or with promotional literature. And by contacting people before the event, you gain valuable up-to-date insights into their perceptions of the event, while reaffirming your business relationships.
During an event
Have you thought about how you’ll convey your offering to potential clients during an event? Liven Creative can help with all aspects of exhibition design, from designing unique artwork for large stands, to creating exhibition artwork for modular stands and spaces, and pop-up stands.
During events, the temptation can be to give out as much collateral and promotional material to as many people as possible. But most, if not all other exhibitors, are thinking the same – and vast amounts of printed and promotional material end up un-read. Liven Creative therefore recommends small and light promo items. These reaffirm why you’re attending the event and encourage people to leave their contact details and other useful data for follow-up, once the exhibition is over and they’re more receptive to your key messages.
With the event over for another year, you should focus on how best to follow up and stay in touch with the contacts and leads you generated. This can be a great time to pick up the phone, send out your exhibition design collateral as a reminder, or send e-shots. Liven Creative can help you with all of these requirements.
Exhibition Design for events companies
The exhibition experts at Liven Creative have proven experience working with events companies to create their overarching campaigns for B2B and B2C events – and for trade shows large and small. Liven Creative’s team has worked extensively with exhibition companies, including Reed Exhibitions, Upper Street Events, UBM, Brand Events, DMG World Media and EMAP. We can help you meet all your exhibition design requirements, from creating large-format adverts to refreshing existing print and digital marketing collateral for all kinds of event.
Effective Exhibition Design
Are you an events company looking for a creative agency to help promote an upcoming event, or a business seeking support for and event you’re attending? If so, get in touch with Liven Creative by filling out the form or calling us on 01483 331250 to discuss your requirements, get a quote or request a meeting.