Liven Creative has vast experience in packaging design – helping a range of national and international clients with Point of Sale (PoS), product and promotional packaging.
Great packaging design can sway consumers’ buying decisions, and can be critical to getting customers interested in new products.
Packaging Design Service
At Liven Creative we’ve created bespoke packaging for B2B and B2C clients. For corporate clients we’ve created a range of different packaging, from promotional packaging that raises awareness of their services, to tender presentation boxes that provide the ‘wow factor’ when competing for potentially lucrative contracts. For retail clients, we’ve created product and PoS packaging, and helped refresh and rework existing packaging designs artwork to remain brand-faithful but be far more engaging.
Top tips for Packaging Design
So, what are the key things to consider when undertaking packaging design? Here are Liven Creative’s top three tips:
1. Sell your product
Sounds obvious, but some forget how important packaging is when persuading customers to buy from you. Your packaging needs to be engaging and attractive, with clear messaging about contents and functionality as well as benefits and differentiating strengths.
2. Understand your audience
You can only create truly effective packaging design when you know your customers and what’s important to them. So we always start by defining your target audience – this way we can create truly persuasive packaging.
All great packaging should inspire. For example, by taking inspiration from the product itself, and applying colour, imagery and intriguing packaging materials, so the packaging complements the product beautifully.
We can help with anything from prototyping to delivering the finished articles ready to go on the shelves.