A strong brand name is a huge asset and one worth investing time and effort in. Ultimately, it’s so much more than just a name – it has to fit your business now, resonate with your customers and remain relevant as you grow and evolve.
At Liven we understand the nuances of a successful brand name and we’ll come up with something that encompasses your brand personality and what you stand for. (We can also offer guidance on subtle alterations to existing brand names).
As a business, you must establish a distinct brand in your customers’ minds, to pull them into your orbit.
For a brand identity to be truly effective, it must be true to your business and visually in tune with your customer needs, values and lifestyle. A strong brand identity is one your customers can identify with beyond the purely transactional, to help build an enduring customer connection.
Plenty of businesses operate perfectly well without one, but a well thought-out strapline can add a unique and memorable addition to your business and can give you a competitive edge.
A strapline’s job is to make you stand out by getting people’s attention and keeping you front of mind. It tells your audience more about the brand – whether that’s a brand promise (The Ultimate Driving Machine – BMW) or revealing another side of the brand that connects easily with people (Think Different – Apple).the right reasons. It also makes your audiences more likely to identify and interact with you beyond the purely transactional level, which is great for building enduring relationships.
To remain relevant and continue attracting opportunity, brands must change and evolve over time. Rather than a passive approach of merely reacting to change, proactively managing your brand moving forward, will keep you relevant and front of mind.
Are your brand guidelines clear to everyone in your business? Are they relevant to where you are today? Are they easy to apply? Does your marketing team refer to them in their day to day?
Brand guidelines provide a crucial point of reference for anyone communicating on your behalf; be that your internal marketing team or an external agency. They guide your entire identity; values, philosophy, proposition and key visual and verbal elements – to remain consistently ‘on brand’. Understanding and applying brand guidelines is a vital part of effective brand guardianship.
Liven Creative remains a ‘brand champion’ for several clients. Through regular brand clinics, we provide them with best practice, expert guidance and we monitor and update brand guidelines as and when required.
You’ll want to trademark your logo to protect against anyone copying it. We can liaise with your legal team to protect your new brand across your key markets (industries, categories and regions). This often over looked area has seen many businesses come unstuck – by having to share their brand identity with another party.
Get in touch if you want a Deliberately. Different brand to help you stand out from the competition.