Willmott Dixon asked Liven Creative to create a social value brochure to showcase the social initiatives they undertake as part of their construction and related projects – and ultimately to explain why buildings are being constructed and how they benefit and enrich their local communities.
Powerful content and visual styling
We applied expert copywriting at an early stage of the process, providing consistent and engaging content throughout, and ensuring it reflects Willmott Dixon’s brand values. The brochure features a large number of projects, each with detailed information about the construction work Willmott Dixon undertook alongside the social value initiatives and financial value totals. A clear typographic hierarchy was created throughout the brochure to help engage and conveys key facts and figures.
For selected examples, we needed to share additional content and images to underline the impact of Willmott Dixon’s construction projects, and the social value initiatives attached to them. For these projects we added a double gatefold to accommodate additional case study material, providing a nice reveal to readers as they look through the brochure. The graphical styling used throughout the brochure embraces Willmott Dixon’s signature yellow, grey and black.
Adding the ‘WOW’ factor
The cover used a heavy recycled board, de-bossed title ‘Transforming Local Communities by Building Lives Less Ordinary’ and a transparent foil. The Willmott Dixon logo is also de-bossed and brought to the fore by using a black foil. The brochure is perfect-bound with two types of paper stock – adding yet another subtle touch to ensure this social value brochure is uniquely tactile – and finished with a yellow fabric tape down the spine.
A Few Kind Words
“We needed something exceptional so we appointed Liven Creative to design our new Social Value brochure. The team at Liven worked closely with us to create a unique and outstanding brochure which clearly communicates the great social value initiatives undertaken across the business.”
Head of Social Impact