Founded in 1852, Willmott Dixon is one of the UK’s largest privately owned contracting, residential development and property support companies.
Over the last few years Liven Creative has provided the company with expert Branding, Print Communications and Digital Experiences services.
The Yellow Book
To help ensure Willmott Dixon continues to provide perfect projects, on time and on budget, we created the Yellow Book. Essentially, it’s an efficiency design manual that highlights experiences, acquired knowledge and ‘lessons learned’ on each of its construction projects. Based on the success of this, Willmott Dixon then asked us to create a fully responsive web-based version – in effect, an online resource for designers and builders to access with a secure login.
We’ve created several showreels for Willmott Dixon. Some to convey complex messages to staff, some for fun, and some to showcase successfully completed projects or introduce upcoming ones. See below for some of our most recent showreels for Willmott Dixon.
Willmott Dixon commissioned Liven Creative to create an identity design for a new initiative called ‘How I Changed the World’, which encourages building professionals to share ideas and innovations with their peers. We created the new identity design to be fully in tune with existing brand guidelines, while the shorter descriptor we recommended has helped Willmott Dixon achieve a stronger connection with its target audience.
Other Project Highlights
Today we provide ongoing support for Willmott Dixon, through brochures that cover projects and services, plus newsletters, reports and websites for the many aspects of its business. As an integrated agency, we are concept-led and focused on results – whatever approach we take to meeting the brand’s needs.
For example, Willmott Dixon needed help capturing how smoothly projects had run, and how they might be able to improve in the future, so we created an ‘emoji journal’ that gave users a simple but effective way to log and assess site activity throughout a construction project’s stages. And when Willmott Dixon hosted their annual client dinner at London Fishmongers Hall, we created bespoke packaging and print collateral, which was sent out including a luxurious chocolate fish to customers as a ‘thank you’.
A Few Kind Words
“We started working with Liven at the backend of 2014 and they have been great. They really listen to what we are after and come back with great, creative ideas that fit the brief. Would definitely recommend them.”