Willmott Dixon

Construction & Property Contractor

  • Branding

Willmott Dixon Creative Design for independent Contractor

Founded in 1852 Willmott Dixon is one of the UK’s largest privately owned contracting, residential development and property support company. Liven Creative provides creative design services to Willmott Dixon, recent project highlights include internal communications, portfolio pack design, and the creation of Willmott Dixon flagship construction design manual.

Construction Design Manual

The Yellow Book is Willmott Dixon flagship design manual, primarily used as a resource tool by Willmott Dixon designers and suppliers outlining the Willmott Dixon way when undertaking construction projects. Liven Creative designed this manual ensuring a visual consistency for how images, diagrams, tables and content are shown.

WillmottDixon Yellow Book folder
WillmottDixon dividers


Willmott Dixon commissioned Liven Creative to create their 2017 project showreel. Animation elements took inspiration from their triangular corporate identity. A summary of the showreel can be found below.

Identity Design

Willmott Dixon commissioned Liven Creative to create an identity design for a new initiative of theirs called ‘How I Changed the World’. The initiative aims to encourage building professionals to share ideas and innovations with their peers. The new identity design was created inline with Willmott Dixon brand guidelines and the shorter descriptor recommended by Liven Creative resulted in a more emotive connection with their target audience.


Awards Video

As part of an end of year internal communication campaign, Liven Creative was asked by Willmott Dixon to create a festive employee awards video sequence. The video highlighted a number of different awards, nominees and winners. A summary of the awards video can be found below.

Internal eNewsletter

Ensuing all Willmott Dixon staff are kept up to date with the latest developments across the business Liven Creative are responsible for Willmott Dixon internal newsletter design.


Project Portfolio Pack

To showcase key construction projects, Liven Creative designed Willmott Dixon printed promotional pack.

WillmottDixon slipcase

Emoji Journal

We were asked by Willmott Dixon to produce a bespoke 18-month project journal. The aim of the journal, to enable Willmott Dixon to assess how smoothly a project had been undertaken and how they might be able to improve in the future. The journal allowed users to keep a log of site activity and how they were emotionally feeling during the duration of a project.

Work included the creation of a set of bespoke Willmott Dixon emoji’s, which conveyed 5 different emotions, and 12 x striking divider pages, which highlighted how different aspects of nature had inspired some of the worlds most iconic buildings.

The journal was very well received and will now be rolled out across all future projects.

We started working with Liven at the backend of 2014 and they have been great. They really listen to what we are after and come back with great, creative ideas that fit the brief.  Would definitely recommend them.

Emily Newland

Marketing Manager
Willmott Dixon

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