ValuPoint is an ambitious supply chain consultancy. They recently approached us for expert help with their brand identity, website and stationery.
ValuPoint provides expertise to help improve supply chains’ value, achieve operational excellence, and enhance manufacturers’ organisational development. Liven Creative has extensive experience working with start-ups and consultancies, so this was the perfect match.
We began, as we always do, by developing a clear understanding of ValuPoint, its customers, and its direct competitors. Based on this, we created a suite of identity design concepts, complete with defined typography and concept-led visual styling.
The favourite concept uses negative space to reflect a pointer icon:
A powerful digital presence would be vital for ValuPoints early growth, so we worked in collaboration to create a website to launch the business. We advised the client on how to structure the content, and then developed a design in line with the favoured brand identity.
The website provides visitors with information about ValuPoint, a summary of services, case studies, and a clear call to action. The website has several animation elements that engage visitors, and includes a well-designed WordPress CMS system.
PowerPoint slide deck and stationery
To ensure a great first impression, we created two key touch points to entice potential clients:PowerPoint slide deck and a business card.
The ‘on-brand’ business card is printed on uncoated stock, so feels and looks great. The PowerPoint slide deck, meanwhile, builds on the visual styling of the brand identity.
A Few Kind Words
“I found the whole experience really positive and you were able to provide practical and honest guidance in an area where I have little experience. For a small business owner this is invaluable and I have come to think of Liven as a trusted partner for my business going forward. I look forward to working with you in the future”.