Pabulum Catering

Pabulum is a professional education-sector catering company, providing tasty, nutritious and healthy school meals to children and students aged 4 to 18 years old. They asked us to design and build a new website to support the company’s continuous growth and aspirations.

The new website required a strong ‘education’ look and feel, and had to define their sector-leading services clearly, convey their key ‘pillars or strength’, and attract and engage with potential new clients and employees.

This is the kind of brief we relish, and the team set about designing a carefully balanced site that juxtaposes great images with fun food and education-inspired illustrations. We also ensured Pabulum’s website was streamlined and user-friendly, guiding visitors smoothly through the site to relevant content. The site also includes a ‘Work for Us’ section, featuring a simple content management interface that allows Pabulum to post and manage job vacancies and applications.

To ensure Pabulum’s new website enjoyed maximum exposure to potential new clients, we provided Search Engine Optimisation (SEO) services to ensure key search terms appeared throughout the site. By complementing the SEO with our copywriting expertise, we ensured Pabulum’s key messages reached a wider audience, while following their brand’s strong values and unique tone of voice.

We’ve worked closely with the Pabulum team on several projects, developing a strong visual identity and effectively becoming ‘brand guardians’ to ensure Pabulum continues to stand apart from its competitors.

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A Few Kind Words

“Delighted with the new website, the whole process from start to finish was straight forward and the team at Liven were a pleasure to work with, couldn’t recommend them enough”.

Lorraine Pickett

Marketing Manager
Pabulum Catering

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