Pabulum is a fast-growing contract caterer based in Fleet. They’ve been creating tasty, healthy, nutritious dinners for schools and colleges for over 20 years – ensuring pupils and students of all ages get the nourishment they need to concentrate and succeed.
Pabulum appointed Liven Creative to develop the look and feel of its brand across a range of digital and print collateral.
Pabulum’s new corporate brochure provides an ‘at-a-glance’ summary of what they do. Images throughout the brochure reinforce Pabulum’s commitment to using fresh ingredients, and their commitment to healthy eating, with a look and feel that builds on Pabulum’s illustration styling, while a series of inserts helps personalise the brochure to clients’ needs.
We created a fun and engaging animated showreel to convey Pabulum’s brand personality and the great work it does for schools and colleges. Liven was responsible for all aspects, from writing the script to overseeing the voiceover, plus all design and build.
Pabulum wanted to raise awareness among prospective Academy schools and colleges, so Liven Creative devised a 12-month print and digital direct mail campaign supported by telemarketing. The campaign drip-fed Pabulum’s key strengths to a carefully selected target audience, and generated a fantastic 20% response rate of clients requesting further information, arranging meetings and shortlisting Pabulum for upcoming tenders.
Liven Creative has designed signage at Pabulum’s primary, secondary and college sites. We’ve been responsible for creating feature walls, signs for counters, ‘meal deal’ posters, menus and pillar graphics – all ensuring the wow factor at and around mealtime.
OTHER PROJECTS HIGHLIGHTS
As Pabulum’s ‘brand guardians’, we’re responsible for creating a range of print and digital collateral. Some of our other project highlights include creating and launching ‘Pabulum+’ – a way for Pabulum to promote its complementary services and also staff induction and training guides, internal newsletters, corporate videos, promotional merchandise, corporate stationery and brand guidelines.
A Few Kind Words
“Liven Creative came up with the best, most effective responses to our marketing needs, and just understood the ethos of our company from the start. The team has really helped to add a fresh, distinctive edge to our brand.”