IPA Purchasing provides fully supported purchasing services to a wide range of single site independent businesses and national multi-site organisations across the UK. IPA Purchasing appointed Liven Creative to help them with their brand development, including identity design, brochure design, illustration design and packaging design.
Liven Creative developed the brand identity for IPA Purchasing. The new corporate brand identity includes a circular brand identity mark. Each individual colour used within their corporate identity mark represents one of IPA Purchasing divisions. For each IPA division the circular graphic mark is shown in a single, divisional specific colour.
IPA Purchasing new corporate brochure provides a clear overview of IPA Purchasing and their divisions. The brochure design incorporates bold colours, striking images and key descriptive words, which ensure the strengths of IPA Purchasing, are acknowledged simply by flicking through the brochure. Brochure copywriting was undertaken to clearly convey IPA Purchasing and their divisions.
IPA Purchasing, Cleaning and Hygiene division asked Liven Creative to create a new brand identity for their very own range of cleaning products, Excellence by IPA.
Liven Creative have designed 2 catalogues for IPA, each catalogue uses the bold colour ways from the brand with quirky imagery to extend the brands visual identity.
Over 25 product label designs were created for the IPA Excellence range. For the product label design we ensured clear typographic hierarchy with a selection of font stylings to ensure all information is presented in a clean and straightforward manner.
Liven Creative continue to provide us with creatively brilliant design. They help us to keep our brand consistent and relevant and have helped us to drive our business forward.