IPA Purchasing provides fully supported purchasing services to single-site independent businesses and multi-site organisations across the UK.
They appointed Liven Creative to help with brand development, including identity, brochure, illustration, and product and catalogue design.
Liven Creative developed the brand identity to include a circular brand identity mark. Each individual colour used in their corporate identity mark represents a distinct division of IPA Purchasing’s business. Meanwhile, IPA Purchasing’s Cleaning and Hygiene division asked us to create a new brand identity for its very own range of cleaning products, ‘Excellence by IPA’. The scripted font reflects the carefully selected product range, while the colour silver reflects its quality.
IPA Purchasing’s corporate brochure provides a clear overview of IPA Purchasing and its divisions. The design incorporates bold colours, striking images and key descriptive words to highlight the brand’s strengths even if readers are merely flicking through the brochure. Brochure copywriting helped convey clearly what IPA Purchasing and its divisions are about.
Working with IPA’s Cleaning & Hygiene division, we created over 25 packaging labels. For the product label design we ensured clear typographic hierarchy, with a selection of font styles and illustrations to attract and inspire the audience. To support the launch, we also created a gatefold brochure to promote the entire cleaning range.
Liven Creative has designed two catalogues for IPA, both with the brand’s bold colour palette. Quirky imagery complements and extends the brands’ visual identity.
A Few Kind Words
“Liven Creative continue to provide us with creatively brilliant design. They help us to keep our brand consistent and relevant and have helped us to drive our business forward”.