Developed by Acquire Services, the Green10 website and portal helps foodservice businesses monitor their responsible sourcing goals, and provides a way they can measure and improve their commitments to Corporate Social Responsibilities (CSR) more effectively.
Acquire Services asked Liven Creative to take Green10 to market with a new identity and responsive website, plus supporting brochure and direct mail collateral.
Green10’s visual identity reflects its ten pillars of responsible sourcing, by using the word ‘Green’ as the numeral ‘1’ and combining this with a ‘0’ to create Green10.
Liven Creative designed and produced a new responsive website for Green10. This required a distinctive look and feel, designing ten individual icons to represent each pillar of responsible sourcing – with illustrations to support key content.
We created a Green10 brochure, printed on 100% recycled stock as a reflection of Acquire’s commitment to responsible sourcing.
To raise awareness of Green10 among prospective clients, we created a suite of ten A6 cards, sent to potential clients as an introduction to Green10 and outlining how they could start addressing their own responsible sourcing requirements.
TRADE PRESS ADVERTISING
As part of ongoing marketing activity, Liven Creative has been responsible for trade press advertising design to raise Green10’s profile among prospective clients.
A Few Kind Words
“In our business it’s vital we get our message across clearly and emphasise our responsible sourcing policy. The Liven Creative team really listened to what we wanted and we’re delighted with the results.”