Avantus Business Solutions is the parent company of a group of specialist businesses that includes Fair Care employee benefits and People Care human resources.

The Liven Creative team have completed several major projects for Avantus, including designing new brands, editorial-style external newsletters, corporate brochures, poster campaigns, advertising, direct mail and email campaigns, and corporate stationery design.

brand design

Liven Creative designed WORKPLACEone, a new identity for one of Avantus’ sub-brands. WORKPLACEone is a state-of-the-art Human Resources Management System designed for HR professionals. The new brand identity reinforces the company’s aspiration to be the number-one HR Management system, by incorporating the number ‘1’ in the logo.

Newsletter & Brochure Design

Liven Creative recently completed the Fair Care Benefit Select quarterly external newsletter. We came up with the new name and the engaging ‘b’ for this editorial-style newsletter, which promotes Fair Care’s credentials and gives existing customers useful information. We continue to use innovative and unique marketing design services to help Fair Care stay one step ahead of the competition.


We also created a new look and feel for their Health Screening offering. Work included the creation of a brochure and strapline to promote the new offering. The look and feel of the brochure is confident and contemporary and the strapline ‘Get Checked, Check.’ – a play on words which is designed to work alongside a graphical mark of a healthy heart with a tick icon.

A Few Kind Words

“Over the past ten years, Liven Creative has been instrumental in developing the Avantus branding, helping us become a market leader. The team at Liven Creative provides a comprehensive service, generating a full suite of online and offline media”.

Philip Curtis

Managing Director
Avantus Business Solutions

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