Liven Creative were appointed to transform people’s perceptions of Astec Projects – from a suspended ceiling contractor to a specialist sub-contractor for building envelope services.
This meant fully redefining Astec Projects’ proposition to market, ie. its services, sectors, brand values and pillars of strength – and its approach when working with clients. We also developed the brand’s colour palette and typography, and created all visual and verbal touchpoints, including the company’s website, brochure, case studies, stationery, plus extensive copywriting.
We created a portfolio-styled site using the visual foundations of Astec Projects’ existing brand, with clean and straightforward navigation. At the heart of the website, a dynamic Projects section clearly conveys Astec Projects’ extensive experience across different sectors and services. The website features a full content management system that means Astec Projects can change and update copy and images to showcase its ever-expanding portfolio.
Liven Creative designed Astec Projects’ new corporate brochure, applying the new corporate colour palette throughout and adding complementary project imagery. Its striking red and black pull-out offers readers a concise summary of Astec Projects’ services and credentials.
Liven Creative was responsible for the design of a striking red and white infographic that summarises the company, including its staff numbers, sector experience, approach, project highlights and accreditations. The infographic was then used across print and digital collateral to engage and inform users.
A Few Kind Words
“I had the pleasure of working with Liven Creative for just over two years, during which the team transformed our profile from that of a ceiling sub-contractor to one of the UK’s largest specialists in building envelope services. The work they did for us was nothing short of excellent, and I would not hesitate to recommend them”.