Leading food procurement company Acquire Services appointed Liven Creative to oversee the transformation of its entire brand. This included redefining Acquire’s market proposition and creating a new corporate identity, including all visual and verbal touchpoints: website, strapline, corporate brochure, service brochures, iconography, an exhibition stand, corporate stationery, primary and secondary colour palettes, typography, and extensive copywriting.
Through a series of brand strategy workshops, Liven Creative defined Acquire’s proposition and services before creating a clean and modern, identity, visually reinforcing Acquire’s ‘intelligence-led’ approach to food procurement. The orange highlighted ‘I’ is central to the new identity, and is used in all of Acquire’s revitalised marketing collateral.
We created a strapline that works with, and independently of, the new Acquire identity. ‘Intelligent Food Procurement’ communicates Acquire’s proposition and offering clearly, and conveys the central message; theirs is an intelligence-led approach to food procurement.
A custom-built, fully responsive website with an innovative navigation system and a full content management system (CMS) to enable Acquire to update its website as required. Liven Creative used striking food imagery in macro-focus to emphasise Acquire’s attention to detail when working with clients, while the typography is crisp and modern – reinforcing Acquire’s approach to food procurement.
Liven Creative designed and produced a range of print materials for Acquire, including a new corporate brochure and stationery. We wrote all content for the brochure, and again used macro-focused food imagery and the orange vertical line graphic to ensure a distinctive yet consistent look and feel.
Liven Creative is responsible for the design of Acquire’s quarterly, printed internal Newsletter, ‘Connections’. The editorial styled newsletter strikes the right balance between content and images ensuring staff, clients and suppliers across multiple locations are kept well informed and engaged with the latest news from Acquire Services.
To support Acquire’s sales team, we created an exhibition stand and suite of individual service brochures to help staff engage with customers about their unique requirements.
We designed all of Acquire Services corporate stationery, including their business card, letterhead, compliment slip and email signature. The visual styling for Acquire Services stationery compliments the distinct look and feel of the new brand by incorporating a vertical line graphic which is embossed across all printed stationery items.
The team at Liven Creative are a pleasure to work with, knowledgeable and responsive. I can honestly say we are delighted with the end result.
Marketing and Communications Director