Leading food procurement company Acquire Services appointed Liven Creative to oversee the transformation of its entire brand.

This included redefining Acquire’s market proposition and creating a new corporate identity, including all visual and verbal touchpoints: website, strapline, corporate brochure, service brochures, iconography, exhibition stands, corporate stationery, primary and secondary colour palettes, typography and extensive copywriting.

Identity Design & Strapline

Through a series of brand strategy workshops, we defined Acquire’s proposition and services before starting work on a clean and modern identity that visually reinforces Acquire’s ‘intelligence-led’ approach to food procurement. The orange highlighted ‘I’ is central to the new identity, and features in all of Acquire’s revitalised marketing collateral.

We also created a strapline that works with, and independently of, the new Acquire identity. ‘Intelligent Food Procurement’ communicates Acquire’s proposition and offering clearly, and conveys the central message: theirs is a measured and highly effective approach to food procurement.

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Website Design

Liven Creative provided a custom-built, fully responsive website with an innovative navigation system and a full content management system to help Acquire update its website as and when required. Liven Creative used striking food imagery in macro-focus to emphasise Acquire’s attention to detail when working with clients, while the typography is crisp and modern – reinforcing Acquire’s approach to food procurement.

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Brochure Design

Liven Creative designed and produced a range of print materials for Acquire, including a new corporate brochure and stationery. We provided copywriting for brochure content, and again used macro-focused food imagery and the orange vertical line graphic to ensure a distinctive yet consistent look and feel.

Newsletter design

Liven Creative is responsible for the design of Acquire’s quarterly, printed internal Newsletter, ‘Connections’. The editorial style newsletter strikes the right balance between content and images, ensuring staff, clients and suppliers across multiple locations are up to date with the brand’s latest news.

Service brochures

To support Acquire’s sales team, we created and named a suite of five distinct service brochures: Acquire Analysis, Acquire Insight, Acquire Clarity, Acquire Stability and Acquire Advantage. Each conveyed the service clearly, along with its key benefits.

A Few Kind Words

“The team at Liven Creative are a pleasure to work with, knowledgeable and responsive. I can honestly say we are delighted with the end result”.

Ed Bevan

Marketing and Communications Director
Acquire Services

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