Leading food procurement company Acquire Services appointed Liven Creative to oversee the transformation of its entire brand.
This included redefining Acquire’s market proposition and creating a new corporate identity, including all visual and verbal touchpoints: website, strapline, corporate brochure, service brochures, iconography, exhibition stands, corporate stationery, primary and secondary colour palettes, typography and extensive copywriting.
Identity Design & Strapline
Through a series of brand strategy workshops, we defined Acquire’s proposition and services before starting work on a clean and modern identity that visually reinforces Acquire’s ‘intelligence-led’ approach to food procurement. The orange highlighted ‘I’ is central to the new identity, and features in all of Acquire’s revitalised marketing collateral.
We also created a strapline that works with, and independently of, the new Acquire identity. ‘Intelligent Food Procurement’ communicates Acquire’s proposition and offering clearly, and conveys the central message: theirs is a measured and highly effective approach to food procurement.
Liven Creative provided a custom-built, fully responsive website with an innovative navigation system and a full content management system to help Acquire update its website as and when required. Liven Creative used striking food imagery in macro-focus to emphasise Acquire’s attention to detail when working with clients, while the typography is crisp and modern – reinforcing Acquire’s approach to food procurement.
Liven Creative designed and produced a range of print materials for Acquire, including a new corporate brochure and stationery. We provided copywriting for brochure content, and again used macro-focused food imagery and the orange vertical line graphic to ensure a distinctive yet consistent look and feel.
To support Acquire’s sales team, we created and named a suite of five distinct service brochures: Acquire Analysis, Acquire Insight, Acquire Clarity, Acquire Stability and Acquire Advantage. Each conveyed the service clearly, along with its key benefits.
A Few Kind Words
“The team at Liven Creative are a pleasure to work with, knowledgeable and responsive. I can honestly say we are delighted with the end result”.
Marketing and Communications Director