Name Generation & Identity Design for a exciting new lighting product

As business owners we love nothing more than ambitious entrepreneurs getting in touch for help taking their own products and services to market for the first time. We’ve been there, and it’s great to pass on our experience and insight alongside our creative expertise. It’s an extra responsibility when helping start-ups launch and thrive, and we relish the challenge. Rebecca approached us about name generation and identity design for her new lighting business, so we donned our thinking caps and got straight to work…

The power of a great name
First off, we set about coming up with a name that everything else will build upon. Liven Creative has done this for many start-ups, from B2B consultancies to mobile vegan kitchens, so Rebecca was in safe hands. We always aim for a name that represents the company, the brains and personality behind it, and the product. We also research to ensure it’s not too close to competitors’ names, and has a ‘’ and ‘.com’ domain available. Oh, and preferably no hyphens!

Without giving too much away, Rebecca’s company is all about lights and fabric. Her range is currently in development and we can’t wait to see this exciting new product disrupt the market under the name we created. Here are some of the options we considered…

The runaway favourite ended up being Haute Lumière. Inspired by haute couture, the name translates to ‘high light’, which is one of the key features of this exciting new product range.

Next up: identity design
With the exciting new name signed off, Liven Creative then began the crucial identity design process, resulting in the logo below. We created an identity mark using the negative space of the ‘H’ of Haute to also shown an ‘L’ for Lumière, and a circular graphic mark lays the foundations for the visual language of Haute Lumière. With such a range of different platforms and communication channels now available to businesses, the identity and identity mark are designed to be flexible and suitable for a variety of applications.

Identity design experts
Liven Creative is a Surrey-based design agency supporting businesses and organisations of all sizes, across the sectors, all over the UK. To find out more about Liven Creative’s identity design service, click here.

As well as identity design, we provide the full range of branding services, including Brand Design, Brand Positioning, Brand Development, Brand Naming, Straplines and Brand Guidelines. To find out more, or to discuss your branding project, call 01483 331250 or email

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Andrew Myles

As a Founding partner of Liven Creative, I love nothing more than igniting great ideas and using them to produce everything and anything from brands to websites to showreels. An obsession with the big idea pushes me to reinvent and create inspirational ideas at every opportunity. I still find time for other passions such as, snowboarding, mountain biking, climbing, horse riding and of course the challenge of getting my son ready for school in the morning.