Impactful brand design for Fryer Glass

Independent Financial Advisors Fraser Glass and Mark Fryer have over 30 years’ combined experience helping young professionals, business owners and retirees with financial matters such as pensions, insurance, investments and tax planning.

They approached Liven Creative to apply brand design expertise and help take their Independent Financial Planning Consultancy to market. We began by creating a new identity and identity mark for Fryer Glass, using brand design to match their business aspirations with a financial services-inspired colour palette. With a target market ranging from their mid-20s to 70+, we designed a brand identity that reflects trust, confidence and professionalism across ages and demographics.

A website true to brand design

Having created a powerful identity for Fryer Glass, we set about creating a new website that invites and inspires people to find out more, and ultimately get in touch. The site explains Fryer Glass’ services and background, and highlights they key reasons to invest in their experience and expertise. With Fryer Glass busy dealing with its clients, we wrote all the content for them, employing a reassuring and impactful tone of voice that’s in tune with the brand design and consistent with the brand identity.

Interactive elements of the brand design help engage users throughout the website. For example, we created a showreel to establish an emotive connection to the team behind Fryer Glass – sharing Fraser and Mark’s personalities as well as their strong credentials in Financial and Professional Services. Liven Creative also created a logo animation sequence to overlay video content, and developed ‘sliding’ elements to showcase the Fryer Glass approach to financial services.

See our brand design work in action for Fryer Glass here.

Multiple touchpoints

Since creating and launching the Fryer Glass website, Liven Creative has supported Fryer Glass with brand design for a range of marketing collateral. This includes stationery, leaflets, and setting up a Pay-Per-Click campaign to bring more visitors to the site.

Who are Liven Creative?

We’re a Surrey-based design agency, serving clients all over the UK with expertise in Branding, Print Communications and Digital Experiences. Whether you’re looking for help to launch a business, or to refresh your existing marketing approach with a new brand design and identity, print collateral or an online refresh – we can help. To discuss your requirements further, call 01483 331250 or email hello@livencreative.co.uk.

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James Glass

An accomplished brand expert, I believe passionately in the integral role that effective design can play in solving business challenges. My approach when working with clients centres predominantly on strategic account planning and direction: listening, distilling critical information and providing innovative and commercially viable solutions which represent a client’s core values and unique strengths to ultimately address the challenges they face.