Recruitment Poster Campaign for Regional Contractor

Liven Creative were commissioned by Beard Construction, a top regional contractor with offices in Swindon, Oxford, Guildford and Bristol to design a flexible recruitment poster campaign which could then be used by Beard Construction at key events throughout the year.

Recruitment Poster Campaign Design

The recruitment poster Liven Creative designed was built on the foundations of the Beard Construction brand. Background colours embraced Beard corporate colour palette whilst images were given greater ownership by being held within a ‘Be’ graphic, inspired by their brand identity.

 

Be-graphic

 

For the recruitment poster campaign we created a flexible verbal language which uses the first two letters of Beard Construction brand name ‘Be’; allowing Beard to convey a variety of different and positive messages (i.e. Be: Valued, Be: Inspired etc.) which were then expanded upon within the descriptive content.

Beard-verbal-language

A clear call to action at the end of the recruitment poster campaign encourages readers to find out more by visiting the Beard Construction website and to submit their C.V. Once finalised Liven Creative then oversaw the printing of the posters and supplied artwork files for Beard Construction to use internally.

 

Recruitment Poster Campaign

Design Agency in Surrey

Liven Creative is a design agency based in Surrey. We have extensive experience working with the Construction Industry, other clients include Willmott Dixon, one of the UK’s largest independent contractors and Astec Projects a Building Envelope specialist. Our services are split across three integrated disciplines: Branding, Print Communication’s and Digital Experiences. Our print communications services include: Brochure design, Direct Mail Campaigns, Exhibition Design, Newsletter Design, Stationery Design, Signage Design, Trade Press Advertising and Packaging Design. We believe in concept led design and being proactive with our clients, helping them to achieve more with less. To find out more about what we do, please visit: www.livencreative.co.uk or call us on 01483 331250 to discuss your requirements.

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James Glass

An accomplished brand expert, I believe passionately in the integral role that effective design can play in solving business challenges. My approach when working with clients centres predominantly on strategic account planning and direction: listening, distilling critical information and providing innovative and commercially viable solutions which represent a client’s core values and unique strengths to ultimately address the challenges they face.