Super Car Heaven

Liven Creative were asked by Thruxton Motorsport Centre, to oversee the design of its annual driving experience brochure.

Thruxton were looking for a fresh design of their corporate brochure – an important piece of promotional collateral for them as not only is it sent out with every driving experience package purchased but is also used expensively during corporate events.

 

Thruxton-Front-Cover

 

Liven Creative used Thruxton orange primary colour to great effect; we also introduced a chevron graphic device, which was used to hold images and to highlight key snippets of text.

To compliment Thruxton existing font (Gotham) we introduced a serif font which not only provided a striking contrast but which helped to reinforce Thruxton premium driving experience offering.

 

Thruxton-Spread

 

Every driving experience offered by Thruxton consists of a number of different elements. To convey this information we created a speed dial inspired circular graphic device, which was easy to understand and flexible regardless of the amount of different driving elements included within an experience.

Following the success of the Thruxton brochure Liven Creative was then asked to oversee the redesign of Croft (Thruxton sister track) annual brochure. Whilst the layout design of the Croft brochure followed the same styling as the Thruxton brochure we used a different primary colour (green) and cover image to differentiate the two brochures.

 

Croft-Spread

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James Glass

An accomplished brand expert, I believe passionately in the integral role that effective design can play in solving business challenges. My approach when working with clients centres predominantly on strategic account planning and direction: listening, distilling critical information and providing innovative and commercially viable solutions which represent a client’s core values and unique strengths to ultimately address the challenges they face.