Top 10 Design And Marketing Tips For Recruitment Firms

Liven currently works with a number of recruitment consultancies: Arrows Group, a full service recruitment consultancy operating across Technology, Finance & Banking and Healthcare; Redman Recruitment, a specialized REC2REC recruitment firm and Cromwell Medical, a medical staffing recruitment consultancy. On behalf of these clients we have been responsible for brand development, created new identities, designed and built websites, created exhibition material, corporate stationery, flip-books and textual content. In light of this, we thought we would provide ten top design and marketing tips for recruitment companies looking for ways to improve their existing marketing activities.

1. Services: Clearly identify all the services you offer so that potential clients and candidates clearly understand exactly what you do. If you don’t you might get wrongly mistaken as just offering one type of recruitment service (e.g. contingency, headhunting etc.)
2. Candidate Screening: Communicate your process for vetting potential candidates prior to sending them for interview.
3. Brochure Design: If you’re considering designing a brochure, a good addition is an internal pocket, allowing contract forms to be stored.
4. Positioning: When developing an effective brand position to bring to market, identify your unique strengths. Stressing that you are professional, honest and reliable, whilst important, does not differentiate your offering since these things would be expected by any potential client or candidate anyway.
5. Regularly Uploading Content: Keep adding content regularly to your website – as well as encouraging visitors to keep returning, this also has significant SEO benefits and will help to increase traffic to your site.
6. Analyse: Integrate Google Analytics or a similar package into your website so that you can evaluate website footfall and establish the impact of individual marketing activities.
7. Social Media: Use social media such as LinkedIn and Facebook to raise your profile and promote key vacancies, new articles etc.
8. Social Responsibility: Undertake social responsibility initiatives such as supporting a local charity – this can not only build a positive brand image, but also encourage staff bonding and strengthen morale, reducing staff turnover.
9. Establish an Event: Finding a suitable skills niche and establishing a themed event can prove a cost effective promotional tool as well as a great way to reach new candidates and clients.
10. Brand Guidelines: Establish printed brand guidelines to maintain a strong and consistent identity when creating all marketing collateral.
So what does everyone think? This is just an initial list of ten design and marketing ideas to help recruitment companies improve their existing marketing activities – any other tips or suggestions are welcome.

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James Glass

An accomplished brand expert, I believe passionately in the integral role that effective design can play in solving business challenges. My approach when working with clients centres predominantly on strategic account planning and direction: listening, distilling critical information and providing innovative and commercially viable solutions which represent a client’s core values and unique strengths to ultimately address the challenges they face.