London 2011 Triathlon

James Glass, a Director at Liven has committed with a number of friends to undertake the Virgin Active London Triathlon 2011. The event is due to take place at the ExCeL Centre, London towards the end of July and will see James take on a grueling open water swim, bike ride and run.

James Glass, 32, works with our clients providing account planning and direction: listening, distilling critical information and providing innovative and commercially viable solutions which represent a client’s core values and unique strengths.

And it seems that even when one is training there are some definite ‘do’s’ and ‘don’t’s’ when it comes to running fashion. During the cold weather James has been out running in running tights with shorts over the top. However, according to a number of training forums, this is a no no, and wearing running tights you should never wear shorts over the top. James thinks this is mad and he’s sticking to his unfashionable ways, but does anyone know any other sporting fashion no no’s? If you do please let us know.

James has been in training since early December and over the coming months aims to raise money for charity. We will provide an update of how you can get involved over the coming weeks.

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Andrew Myles

As a Founding partner of Liven Creative, I love nothing more than igniting great ideas and using them to produce everything and anything from brands to websites to showreels. An obsession with the big idea pushes me to reinvent and create inspirational ideas at every opportunity. I still find time for other passions such as, snowboarding, mountain biking, climbing, horse riding and of course the challenge of getting my son ready for school in the morning.